Novamat is an education venture offering interactive online private maths lessons for primary and middle school students. As a new brand it needed both a memorable identity and a website parents would trust enough to enrol.
The need
A brand identity that appeals to children yet reassures parents; pages that explain the lesson model (live lessons, topic explanations, worked examples) simply; visibility for searches such as “online maths lessons”; enrolment and information requests sent easily.
The solution
We designed the brand identity — logo, colour and typography — and set the tone as “makes learning easier, friendly and reliable”. On the website the teaching approach, grade levels and FAQs are arranged in the order a parent asks about them. Pages are prepared for search engines with technical SEO and a clear content structure; the enrolment form and contact steps are kept simple.
What we delivered
- Logo and brand identity design
- Education-focused, mobile-friendly website
- Enrolment / information request form and admin panel
- Technical SEO and search-oriented content structure
